Dita stay or dita go

I know, I promised another shoe for you to vote on -- and here it is. It's called Dita -- as in dita tell you how much I love these shoes? The unfortunate thing is that I can't buy every single shoe that I fall in love with, because, well, I'm buying for you all too. And while you may buy a pair of shoes that you regret purchasing later, imagine having bought 12 pairs of the same shoe on an impulse. ( The same shoe, not 12 different pairs. That's another story!)

What do I love about this shoe? Well let me tell you that reading about why I like a shoe is probably as exciting as reading the tags on the pillows that you're not supposed to remove under penalty of law. And both are totally unnecessary. You're going to like or dislike the shoe regardless of what I say about it, and you're going to remove those stupid tags on your pillows even if it means facing hard time on an assembly line in a pillow factory. So let me just give you the facts, ma'am, and cast your vote for, or against this shoe.

Dita by Oh...Deer! in tortoise patent leather retails for $120

Welcome Springfield Bloggers!

(This was originally posted in January, but we hadn't found you yet!)

Election 2008 -- ShoeTopia Style!
As you may or may not know, we at ShoeTopia put a lot of thought into the shoes we select for our store. You're probably thinking, "Well how hard is that? It's retail, not brain surgery, for Lord's sakes!" Well, this may be true, and in no way am I suggesting that any of us could do brain surgery (except for maybe Cindy -- she is addicted to all those medical shows on the learning channel). But let me throw some numbers out to give you an idea of what we have to sort through to bring the shoes to you. At the upcoming Las Vegas WSA (World Shoe Association) trade show, there are over 1,100 registered exhibitors. Now granted, not all of them are exhibiting women's shoes, but the vast majority of them are. So let's whittle that down to 75%, which gives us about 850. And let's say that the average number of shoe styles each vendor is exhibiting is 50. That's well over 42,000 possibilities to chose from (not to mention the colors). Which is why we don't always go to Las Vegas to shop -- it's just overwhelming at times. So in order to prepare for our shopping trip, we do our research, which consists of weeding out brands, adding new brands, reviewing current trends (and some are just plain goofy), and making sure we have a fair representation of styles and prices to offer our customers. The most important thing is coming up with a budget and sticking to it.

We've done pretty well with our Spring 2008 orders, but every once in a while, we come across a shoe that's just oh so cute, and we just want it. It's kind of like going to the grocery store with a list and then darn it, you go down the cookie aisle and there's a new kind of chocolate cookie that sounds so good, and you just got to have it, but you told yourself you were going to stick to your list, and then you have the good girl angel on one shoulder trying to convince you to stick to your diet and the bad girl devil saying, "Do it do it do it." And you are stuck in the middle. Well wouldn't it be nice if once in a while, someone else stepped in and helped you make the decision ? The following scenarios help illustrate my point. Scenario A: [Amy's buddy] "Why don't you skip the cookies and we'll go get a skinny latte instead?" Scenario B: [Amy's buddy] "If you get the cookies I'll help you eat them." See, isn't that better? Even if you do get the cookies, you won't have to worry about eating them all by yourself. Not that you would (cough, cough). So we decided to ask you to help us make the decision. The shoe that we're highlighting in February is Onesole, a sandal with interchangeable tops. You will find a link to the company website at the top of our blog page. What do you think? Either send as a note or take our poll at the bottom of the blog. And thanks for your input!Amy

Election 2008 -- ShoeTopia Style!

As you may or may not know, we at ShoeTopia put a lot of thought into the shoes we select for our store. You're probably thinking, "Well how hard is that? It's retail, not brain surgery, for Lord's sakes!" Well, this may be true, and in no way am I suggesting that any of us could do brain surgery (except for maybe Cindy -- she is addicted to all those medical shows on the learning channel). But let me throw some numbers out to give you an idea of what we have to sort through to bring the shoes to you. At the upcoming Las Vegas WSA (World Shoe Association) trade show, there are over 1,100 registered exhibitors. Now granted, not all of them are exhibiting women's shoes, but the vast majority of them are. So let's whittle that down to 75%, which gives us about 850. And let's say that the average number of shoe styles each vendor is exhibiting is 50. That's well over 42,000 possibilities to chose from (not to mention the colors). Which is why we don't always go to Las Vegas to shop -- it's just overwhelming at times. So in order to prepare for our shopping trip, we do our research, which consists of weeding out brands, adding new brands, reviewing current trends (and some are just plain goofy), and making sure we have a fair representation of styles and prices to offer our customers. The most important thing is coming up with a budget and sticking to it. We've done pretty well with our Spring 2008 orders, but every once in a while, we come across a shoe that's just oh so cute, and we just want it. It's kind of like going to the grocery store with a list and then darn it, you go down the cookie aisle and there's a new kind of chocolate cookie that sounds so good, and you just got to have it, but you told yourself you were going to stick to your list, and then you have the good girl angel on one shoulder trying to convince you to stick to your diet and the bad girl devil saying, "Do it do it do it." And you are stuck in the middle. Well wouldn't it be nice if once in a while, someone else stepped in and helped you make the decision ? The following scenarios help illustrate my point. Scenario A: [Amy's buddy] "Why don't you skip the cookies and we'll go get a skinny latte instead?" Scenario B: [Amy's buddy] "If you get the cookies I'll help you eat them." See, isn't that better? Even if you do get the cookies, you won't have to worry about eating them all by yourself. Not that you would (cough, cough). So we decided to ask you to help us make the decision. The shoe that we're highlighting in February is Onesole, a sandal with interchangeable tops. You will find a link to the company website at the top of our blog page. What do you think? Either send as a note or take our poll at the bottom of the blog. And thanks for your input!
Amy